I ranked high in the search engines with Altavista and msn there for a while but I lost my ranking due to my change of real estate practice location. Right now, I am trying to target Dallas Real Estate instead of Plano Real estate, Dallas Homes, instead of Plano homes. Allthough I ranked high with Altavista, I am nowhere to be seen on Google.com, and that's where I really want to be!

By Andy Beal
Contributing Writer

When starting any SEO campaign it is tempting to leap straight in and start tweaking meta tags and changing text. However, like any successful marketing strategy, it is vital to ensure that you know whom your audience is and how to reach them.