SFI is a division of Carson Services, Inc., headquartered in Lincoln, Nebraska USA. Founded in 1985, Carson Services has a long and successful track record in the publishing and network-marketing industries.    They are longtime members of the Better Business Bureau serving Southern Nebraska, as well as members of the Lincoln Chamber of Commerce. SFI is the exclusive marketing arm for the IAHBE (International Association of Home Business Entrepreneurs) and Veriuni™, a line comprised of nutritional, cleaning, personal care, pet care, telecommunication products, and more.

SFI was launched in 1998. Today, with over 7 million registered affiliates in over 190 countries, it is believed to be the largest affiliate network in the world.

SFI's unprecedented success has been largely attributed to the unique makeup of its affiliate program—a hybrid combination of the best parts of traditional direct sales and network marketing, combined with the technological advantages of the Internet. Highly automated, SFI's expansive core computer system processes thousands of requests a day, around the clock, from around the world.

SFI is revolutionizing the way companies market their products and services. With its enormous base of independent affiliates, SFI has the power to reach tens of millions of consumers and businesses worldwide. SFI affiliates can also aggressively target niche markets with high market penetration.

Carson Services, Inc. and SFI's founder is Gery Carson. Gery's success as a entrepreneur has been told in Money Makers Monthly, Upline, Opportunity World Magazine, and in several books and videos. He has authored several best-selling marketing tools and has been featured as an expert guest on live call-in radio shows. Gery was selected to the 1992 Outstanding Young Men of America list and 1997's Who's Who in the Media and Communications.

What's ahead for SFI? Making the world a better place. Though SFI has for some time donated a portion of its profits to charities such as CARE, in 2004 SFI will launch a major initiative designed to generate millions of dollars in charitable contributions.

"Our goal is to become the world's largest facilitator of donations to charity," states SFI founder, Gery Carson.

In 2004, SFI started getting active in wellness and environmental issues.

Gery states, "With our vast worldwide network of affiliates, we have the power to do some truly great things for mankind and our planet. 2004 is the year SFI will become known for much more than just a innovative e-commerce company!"

Information on this page can be found on the SFI affiliates resource pages.