Internet Marketing Strategies Part Ten:
Customer Follow-up
By Shelley
Lowery
Following up with your customer, once you've made a sale,
is an important part of providing good customer service.
Not only is it an important part of developing a good
relationship with your customer, but it will also enable
you to introduce your new products.
Although sending out a personal message to each of your
customers may not be possible, you can provide your
customers with the illusion that your message was
personally sent. By using autoresponders, you can
eliminate the need to manually respond each time you make
a sale.
Autoresponders
Autoresponders are one of the best promotional tools on
the Internet. They were designed to automatically respond
to any email message sent to it with an automatic
response. The more advanced autoresponders will enable you
to set up a series of autoresponse messages to be sent out
at a specified time.
You can use autoresponders to send all of the following:
• Thank you messages
• Welcome letters
• Order confirmations
Autoresponders can eliminate many of your routine
follow-ups. However, they cannot eliminate your customer's
support requests and your future mailings.
Customer Service
In order to develop a good relationship with your
customers, you must provide them with quality customer
service. Let them know that, should they have any
questions or problems, they are free to contact you.
Provide them with all of your contact information to make
the process simple. Even if you can't personally assist
them, make sure that you have a good customer support
group ready to help. Reply to their support requests as
quickly as possible and assist them until the problem is
resolved.
Your customer service is one of the most important factors
in determining your customer's satisfaction. Even if you
have a great product or service, if your customer support
isn't good, your sales will suffer.
For every dissatisfied customer, you can expect to lose
one hundred new customers. Why? When one customer has a
bad experience with your company, you can be certain that
they'll tell everyone they know about their bad
experience. It will travel through the grapevine and
ultimately cost you sales.
Follow-up with your customers and ask them how they like
your product or if they have any questions. This is a
great way to not only provide good customer service, but
to also obtain feedback about your product. By listening
to your customers, you will know exactly what they want,
what they're having problems with and how you can develop
a better product.
Mailing List
The best way to follow-up with your customers is to set up
a mailing list. No matter what mailing program you use,
make sure that it will allow you to send personalized
messages. Your customers need that personal touch. They
don't want to feel as if the message they received was
sent to an entire list. They want to feel as if it was
personally sent to them.
By following up with your customers and providing great
customer service, you are creating a life-long
relationship. Satisfied customers are more apt to purchase
your new products in the future. Treat them with the
utmost respect and go above and beyond the expected.
Copyright ©
Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter -
Give Your Ebooks the look and feel of a REAL book.
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sign up for a complimentary subscription to Etips and
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