Internet Marketing Strategies Part Seven:
Paying For Traffic
By Shelley Lowery
If you've been struggling with your website traffic and
your sales aren't what you had hoped for, then maybe it's
time to start paying for traffic.
Pay-per-click Search Engines provide an extremely
effective means of obtaining highly targeted traffic to
your website. The concept is simple. You bid on targeted
keywords for as little as .001 per click and receive
targeted traffic to your website.
The key to using this technique effectively is to focus on
one specific product and select highly targeted keywords.
This will help you to weed out all of the window shoppers
and attract your specific target audience.
Viewing Search Terms
Most pay-per-click Search Engines will enable you to view
exact "search terms" that have been used to perform
searches. Use this to your advantage. You can find out
exactly what "search terms" are being used for your target
market and place your bids accordingly. Try to create a
list of as many relevant keywords as possible. The more
keywords you bid on, the more traffic you'll receive.
When bidding on keywords, keep in mind that in order to be
successful, you don't have to be listed at the top.
Although receiving a listing in the top three positions
will produce major traffic through Goto.com, most of the
time, you must have a large advertising budget to compete.
Before placing your bid, perform a search to find out how
much your competitors are paying per click. Try to place
your bid so that your listing will appear on the first
page to increase your chance of success. By selecting
highly targeted, less popular keywords, you'll not only
attract a more targeted audience, but you'll also obtain a
higher listing for less money.
Your Ad Copy
Your headline and copy are the most important part of your
entire strategy. Your headline must grab your potential
customer's attention and force them to read on. Your copy
should tell them exactly what you have to offer and
convince them to visit your site. Try to avoid attracting
freebie hunters by mentioning free stuff within your ads.
By weeding out those potential visitors expecting to get
something free, you will attract a more targeted audience
of potential buyers. There is no need to pay for visitors
that weren't interested in buying anything in the first
place.
Your listing should lead your potential customer directly
to your product with no other distractions. In other
words, if your product isn't on your main page, then don't
direct your potential customers to your main page and make
them search for your product. Direct them to your
product's page.
Reveiwing Your Reports
Once your campaign begins, make sure you take the time to
review the reports provided by the pay-per-click services.
These reports will provide you with information in regard
to how well each of your keywords are performing and
enable you to adjust your keywords or change your bids
accordingly.
To increase your traffic even further, don't just stop
with one pay-per-click Search Engine -- try several at
time. The more streams of traffic flowing to your site,
the better.
Here is a list of some of the top pay-per-click Search
Engines:
http://www.overture.com
http://www.Bay9.com
http://www.Win4win.com
http://www.Findwhat.com
http://www.7search.com
Visit
http://www.payperclicksearchengines.com for a complete
list of over sixty pay-per-click Search Engines and
reviews.
If you're serious about your business and you're ready to
drive a stampede of targeted traffic to your website, then
give the pay-per-click Search Engines a try. They're well
worth the small investment.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter -
Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to
sign up for a complimentary subscription to Etips and
receive a copy of the acclaimed ebook, "Killer Internet
Marketing Strategies."
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