How to Get Massive
Exposure for Your Site at Low to No Cost
By
Harmony Major Copyright © 2003
As much as I hate to use "marketing language," using these four simple
tactics will "light your traffic on fire" ... immediately. I guarantee
it. And even better for you, each one of them can be used at absolutely
no cost whatsoever.
To get massive exposure and VERY high visibility for your site at low to
zero cost, you can:
1. Make your site "indispensable" or controversial.
Having a site that offers something unique and USEFUL will cause people
to refer their friends to it just because you filled a need for them.
You won't even have to ask.
Don't fall into the all too common trap of creating a site that offers
the same little dried-up articles, free e-books, and stuff as every
other site in your niche. *BE DIFFERENT.*
For instance, you could host a free, detailed e-course on your site --
as good or better than any PAID e-book in your target market -- in which
you give people a twice weekly "lesson", have them answer some questions
based on the lesson, then go over the answers and help your "students"
in their understanding, if necessary.
Then you could guarantee the results, where registrants get a free
15-minute brainstorming session with you on how to make the techniques
you taught in your course work for them, if they weren't able to make it
happen on their own.
TIP: Be sure to make people REGISTER to participate in the course, so
you can collect their names and e- mail addresses for later follow-up.
You could also make a part of your site controversial, by posting some
content that you know will get people riled up ... in a good way.
Write a long article on your underrepresented, but strongly supported,
views on customer service. Create a forum just for members to blow the
whistle on what they feel are shoddy products, dishonest companies, and
scams. Create a section of your site where you post glowing *AND
terrible* reviews on products in your industry.
Whatever you decide, it should bring more visitors to your site out of
curiosity strictly from word of mouth, without you having to lift a
finger.
TIP: Remember to draw people further in, by posting lots of enticing
links to the OTHER areas of your site. And have a way to collect their
e-mail address so you can keep yourself in their face later.
2. Get *the RIGHT KINDS* of top
rankings in search engines.
Yes, everybody tells you that a top (10) ranking in a major search
engine or searchable directory is worth its weight in gold ... and
they're right.
Kind of.
TIP 1: A top 10 ranking in a search engine won't do diddlysquat for your
traffic and sales if nobody is SEARCHING for that term.
TIP 2: A top 10 ranking in a search engine won't do diddlysquat for your
traffic and sales if that term isn't FITTING to what your site ACTUALLY
OFFERS. (If you snag a #1 ranking for "celery sticks", but your site
offers carrots, your traffic will be wasted and your sales will likely
be zilch.)
So be sure your rankings are for targeted, *specific* terms that people
are actually searching for, and that are highly relevant to what your
site REALLY offers.
3. Get
credibility and exposure, all in one...
... by writing and submitting your articles all over the place. The more
people who see your name floating around in your niche, the more people
who trust you as a knowledgeable expert in your field, and the more
people who'll *seek you out* when they're looking for a "top dawg" to
help solve their problems.
For more tips on this particular topic, read the article "How to Be
Perceived As A *Field Expert* in 7 Simple Steps", at:
http://HarmonyMajor.com/articles/make-you-guru.shtml
4. Use inventive "guerilla link swapping" tactics.
What do I mean by "guerrilla?" Going against the grain, not using what
the law terms as "regular" tactics. Being unique and irregular.
How?
Swap *traffic* -- not links.
Swap *customers* -- not links!
Don't bury each other's links in a directory, or on a page with a
zillion others. That might be okay for search engine rankings in the
long term, but ... you want traffic right NOW, right?
Swap ezine thank you page offers. Swap signature P.S. links. Swap *home
page* recommended website links.
And get results FAST.
When I swapped home page links, for instance, I started getting dozens
more visitors to my site *immediately* ... the very same day the site
owner posted my link.
It's all about being creative. Think of two areas of your business
through which you get a lot of exposure (certain Web pages, your sig
file, your forum, your product download page, etc.), and get to
swappin'.
TO SUM IT UP...
The above four traffic generation tactics are instantaneous, super-easy,
and *don't* have to cost you a dime. And if you set your mind to it, you
could set at least ONE of them up by the end of the day, and be getting
hundreds more visitors to your site by this time NEXT WEEK.
There's absolutely *NO REASON* -- or excuse -- for why you can't or
shouldn't be doing this.
Super-fast results.
Absolutely no cost.
Highly effective -- IMMEDIATELY.
Better pick one and get it started. |